Advertise on The Smoke Ring
 
Why Advertise on TheSmokeRing.com?
 

Stimulated by cable TV programming, particularly on the Food Network, interest in cooking traditional, slow-smoked barbecue has increased tremendously over the past few years. The Kansas City Barbeque Society is the largest organization in the world for sanctioning barbecue competitions. The number of KCBS sanctioned contests has grown from just 94 in 2000 to 223 in 2006. Not only has the number of competitions grown, but the number of participants in each event has increased significantly as well. This growing interest in barbecue is a worldwide, not just US, phenomenon. A recent report by IGD research shows that 51% of Britons now cook barbecue at home. In 2005, the outdoor barbecue market reached almost $2.6 billion.

TheSmokeRing.com, founded in 1996, is one of the most popular independent barbecue sites on the internet. TheSmokeRing.com gives you the ability to focus your advertising campaign on a loyal and rapidly growing community of barbecue enthusiasts eager to support businesses that advertise on the site! Web surfers come to the Smoke Ring site looking for one thing, barbecue information and products. A highly receptive audience like this is the cornerstone for a successful Internet advertising campaign. The Smoke Ring provides the most cost effective mechanism available for reaching your target audience with focused advertising.

TheSmokeRing.com averages around 1,00,000 page views and over 40,000 unique visitors per month. This means your ad WILL be seen. We offer your barbecue business a great advertising value because you pay a flat rate per month instead of paying per click or by the numer of times your ad is displayed.

Interest in The Smoke Ring online BBQ discussion forum has grown rapidly with over 7,000 registered members and over 200,000 articles posted. Your ad is displayed on every page of the forum.

To get your ad started today, please contact us

 

How Do We Compare?
Compare our ad rates with other options
 
Compare TheSmokeRing.com with other targeted BBQ advertising options and you will see that The Smoke Ring offers the maximum exposure for your ad at the lowest prices available from any other source.
 
The Smoke Ring
bbqforum.com
KCBS Bullsheet
Barbecue News

Large Banner in rotation
$75 / month
Avg 120,000 page views

Standard Banner in rotation with other ads
$35 / month
Avg 200,000 page views

125 x 125 Square Ad - Shows on every page - NO ROTATION WITH OTHER ADS - Your ad is always visible on every page
$50 per month
Avg 1,000,000 page views

Avg visitors / month - 150,000

Banner ad in rotation with other ads
$30 / month
10,000 page views

$60 / month
30,000 page views

$90 / month
50,000 page views

Avg visitors / month - unknown

Print advertising in the monthly KCBS newspaper,
The Bullsheet

Distributed only to KCBS members, approximately 7,000

Goes to the same 7,000 members every month

Business Card - $19
5"x3" - $44
5"x4" - $63
5"x8" - $113
10 1/4"x8" - $225
10 1/4"x16" - $450

Print advertising in the monthly National Barbecue News newspaper

Full page - $864
1/2 page - $480
1/3 page - $360
1/8 page - $138
Classified - $60

Includes a link on the Barbecue News website

 
Our Ad Options
 
Large Banner Ad - 550 x 156 pixels - $75 per month
 

Your large banner ad is displayed at the very top of each page on The Smoke Ring website, our most visible location. Our large banner ads average 120,000 page views per month. (Number of page views per month depends on the numer of ads in rotation).

Example:

 
Standard Banner Ad - 468 x 60 pixels - $35 per month

A standard banner ad is our most economical advertising option. Your banner is displayed at the top and bottom of each page on The Smoke Ring website. It is displayed in rotation with other banners. Our standard banner ads average 80,000 page views per month.

Example:

 
Square Button Ad - 125 x 125 pixels - $50 per month

Our square button ads provide the most visibility for your barbecue product. They are displayed in a vertical column on the right hand side of every page. The ads are not in rotation. Your ad is always visible on every page! Ads are rotated vertically with every page view so every ad gets equal time at the top of the column.

Example:

 
Volume Discounts!
 

Want to run an ad for 6 months or a year?
Pay in advance and receive a volume discount for long running ads.

3 months 10% discount
6 months 15% discount
1 year 20% discount

 

Need a Banner?
 
If you don't have a banner, we can create one for you for only $35.
Free banner creation for 6 month or 1 year ads.
 
Get the exposure you need for YOUR barbecue product.
Contact us today to get your ad started!